The new canonical layer.
Generative engines don't return ten blue links — they return one synthesized answer, citing one or two brands. GEO is the discipline of being that brand, every time.
Retrieval → Synthesis → Citation.
Generative engines retrieve passages, synthesize a response, and cite a small set of canonical sources. GEO engineers every layer — what gets retrieved, what gets quoted, and what gets credited.
Six capabilities. One operating system.
Retrieval Optimization
Engineer chunk-level passages, structured facts and embeddings-friendly prose that generative retrieval layers preferentially surface.
Citation Engineering
Build the third-party authority footprint LLMs use to validate which brands deserve to be cited as canonical.
Fact Density
Quantified, dated, sourceable facts on every key page — the signal generative engines reach for over opinion-heavy prose.
Entity Anchoring
Unambiguous brand, product and person entities aligned to Knowledge Graph, Wikidata and category ontologies.
Freshness Signals
Engineered update cadences and recency markers that generative engines weight when picking sources for current-events queries.
Prompt-Family Coverage
Map every realistic prompt path through your category and engineer canonical answers at each node.
From baseline to canonical citation.
Diagnose
Benchmark current share of voice across ChatGPT, Perplexity, Gemini and Claude on your category's prompt families.
Audit
Retrieval, citation, fact density and entity gaps mapped at page and corpus level.
Engineer
Page-level rewrites, fact tables, schema, internal linking and graph alignment.
Amplify
Off-page authority — datasets, publications, knowledge graphs LLMs trust most.
Monitor
Weekly retrieval testing, prompt-level rank tracking, share-of-voice telemetry.
Share of voice you can prove.
Live share-of-voice across every major generative engine, with prompt-level evidence and weekly competitive deltas.
Where GEO moves the needle.
Buyer-research queries
'Best X for Y' and 'X vs Y' prompts where generative engines have replaced the comparison-blog economy.
Late-funnel evaluation
Pricing, integrations, security — high-intent prompts where being unmentioned is being un-considered.
Brand defense
Ensure AI engines cite accurate, current, brand-controlled facts when prospects ask about you directly.
Category formation
Early-mover programs that lock in canonical status before competitors realize the shift has happened.
Frequently asked
Get your Generative Visibility Diagnostic.
In 45 minutes we benchmark your share of voice across four LLMs on the prompts that decide your category — and show the highest-leverage moves for the next 60 days.