CASE-01 · GEOFinTech · Generative Engine Optimization

Scaling AI search visibility by 420% in 12 weeks.

A global FinTech was losing organic share to AI-first competitors. We rebuilt their entity layer, engineered citation surfaces, and turned them into the cited answer across every major LLM in their category.

Engagement signals
Live
+420%
LLM share-of-voice
$4.2M
Net-new pipeline
38
Markets deployed
−90%
Time to first response
The brief

Problem, strategy, implementation.

Problem

Discovery had shifted to AI assistants faster than the SEO function could adapt. The brand was invisible across ChatGPT, Perplexity and Gemini for high-intent comparison queries, while competitors with thinner brands occupied the answer set.

Strategy

Rebuild the entity layer end-to-end: canonical schema, knowledge-graph injection across structured sources, agentic citation engineering, and a daily eval harness that scored visibility per LLM, per market, per product line.

Implementation

A 12-week engagement deployed across 38 markets and 4 product lines. Three Ptimz engineers embedded with the in-house growth and content teams, with a senior solutions architect leading delivery.

Engagement timeline

Kickoff to compounding outcomes.

W01-02

Discovery

Crawl, entity audit, citation baseline, LLM eval harness stood up.

W03-05

Foundations

Schema rebuild, knowledge-graph injection, source-of-truth consolidation.

W06-08

Citation engineering

Agentic citation surfacing across 9 high-authority surfaces.

W09-11

Multi-market rollout

38-market localization with per-market eval.

W12

Handover & monitoring

Daily eval dashboards, runbooks, and CS ownership transfer.

Verified results

Outcomes signed off by the client's CFO.

+420%
Share-of-voice across LLM answer sets
$4.2M
Net-new pipeline attributed in 90 days
−90%
Time to first qualified response
Client voice
"We were watching our brand quietly disappear from AI-driven search. Ptimz didn't just diagnose it — they rebuilt the infrastructure that put us back in the answer set, and now we're cited more than the incumbents."
VP Growth · Global FinTech
Engineering stack

What we actually built with.

PythonTypeScriptNext.jsSnowflakedbtSchema.orgOpenAIAnthropicPerplexity APIBrightDataLangSmithVercelDatadog
More work

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Engagement

What could we ship for you?

A 30-minute session with the engineers who would lead your deployment. No slides, no sales — a working conversation.